Florisson Communications is Ronald Florisson’s firm specializing in corporate, financial and issue communications. The focus is on critical communications.
Communication of issues whose solution is essential for the continuity of the company or organization. Positive, for example, in the case of mergers or acquisitions, negative in the case of court cases or potential negative publicity.
The publication of a sanction, whether or not intended, by a financial supervisor or a settlement with the Public Prosecutor’s Office often causes more damage than the sanction itself. The same applies to reporting on lost licenses or negative assessments of directors and supervisory board members. Personal damage can be very serious.
Too often, the focus is only on the legal aspects. Florisson Communications helps you to formulate your story specifically for every stakeholder. It is often better to do the story yourself, rather than the newspaper or your competitors. We help you to minimize the impact on your organization’s activities.
Your organization runs into a serious issue. You want to set the agenda or the agenda threatens to be determined for you by others. Florisson Communication Advice helps you with a prudent strategy that ensures that you are in control of the issue. Of course, if desired, you will be assisted in the implementation of the strategy.
Banks, insurers, asset managers and pension funds have not been able to hold their positions sufficiently well in Dutch public opinion and politics. Nevertheless, civil servants and politicians are open to direct contacts with individual companies. Florisson Communication Advice guides you in bringing your story to the right place.
We work according to the common lawyer’s model. An hour’s invoice, without hidden costs and without a retainer. Because we are well known in the field of management and finance, there is hardly any time to work in and we are immediately productive. Do you have an issue or an imminent conflict or is there a crisis in the air? It is recommended not to wait too long and to contact us immediately. We work in complementarity to communications departments that are focused primarily on customer and employee communication.
In many industries Florisson Communicatie is active in the area of governance issues, both in the private and the public and semi-public sector. This may involve the departure of management board members and other key figures in the organisation; a difference of opinion between management board members and supervisory board members, or issues involving the departure of management board members and other key figures in the organisation: issues with shareholders and listed funds. Topics that require careful manoeuvring in order to limit the impact on the continuity of the business as much as possible.
As a former board member of representatives for institutional parties in the field of governance, a broad range of experience is gained, supplemented by experience as a manager in the corporate communications discipline at a large asset manager, a bank and the Ministry of Finance. Because there are major interests at stake, this is not a subject for experimentation, but it is better to go for certainty and soundness in terms of content.
If desired, the team can be supplemented with experienced company secretaries, speakers at shareholders’ meetings or governance experts.
Litigation PR is the pro-active representation of media relations and reputation policy in disputes between organizations, from the start to the settlement of disputes to lawsuits. In contrast to Anglo-Saxon countries, Litigation PR is a rather unknown phenomenon in the Netherlands. Litigation PR often calls for an approach that exceeds boundaries.
New Dutch legislation will make that more and more (international) disputes will be contested under Dutch law in the near future. Litigation PR supports the communication of companies and organizations, as well as their lawyers, in situations of dispute.
Florisson Communications works closely with specialists in the field of Litigation PR. If the dispute has an international dimension, Florisson works together with specialized agencies all over the world. These communication agencies have specialized in Litigation PR and have a broad experience in issues such as supervisors, environmental claims, labor disputes, patent and patent law, fraud and class actions, etc.
Do you have a communication talent in house, but you do not have enough time for guidance yourself or do you want this to be done by a professional? Florisson Communicatiebeleid assists especially media spokespersons to grow in their role.
Will your organization be the center of attention? And it has to go well? Florisson Communication Advies offers second opinion, to prevent the organization from suffering tunnel vision. Without any particular interest, with fresh eyes from the outside, we look at whether things are not overlooked and, for example, all (new) stakeholders are mapped out. Outside is brought inside.
Press office focuses on organizations that occasionally, whether intentionally or not, attract the attention of the media. But not often enough to keep a permanent spokesperson at work. Often the communication of these organizations is aimed at customers, prospects and employees. This service offered by Florisson Communicatieadvies is also ideal for non-Dutch financial institutions that wish to implement their corporate media policy in the Netherlands.
This service is perfect as an addition to internal or marketing communication departments that are often primarily focused on customers and employees. To ensure continuity, this service is offered as a team.
When it really comes down to it.
Issues with regulatory authorities
Second opinion and coaching