Ronald Florisson

Owner Florisson Communicatieadvies

Experienced communications professional with a demonstrated history of working in the financial services industry and at Government. Skilled in Financial communications, Public Affairs, Litigation communications, Corporate Social Responsibility, Investor Relations, and Issue Communications.

Education: Master’s degree in Public Administration, Leiden University, the Netherlands 

Work experience:


Florisson Communicatieadvies


CAPITAL public affairs


Board positions

Nederlands Governance Genootschap

Stichting Lumen


Past Experience


Van Kempen Associates

Van Kempen Associates is an experienced full service agency in the field of financial

communications, reputation management and public affairs services. Van Kempen

Associates provides communications advice and support to management and executive

level for companies. The team consists of professionals with a long and broad experience




Executive Vice President Robeco Group (asset management industry)

Corporate, issue and marketing communications in ten countries



Robeco Corporate Governance and SRI

Voting policy and execution at shareholders meetings of Robeco holdings

Engagement with listed companies about CG & CSR themes

CSR policy Robeco



Florisson Communicatieadvies

  • Rabobank Head of External Communications
  • communication on ‘Donner Report’ on Disablement Insurance Act (‘WAO’)
  • communication on ‘Koning Report’ on European Subsidies Social Fund (‘ESF gelden’)
  • chairman of the monitoring board for ‘Gezondheidsloket’ (Health Office) on the Internet



Managing Director of Marketing and Communications Ordina NV




Vice-President Corporate Communications Baan Company NV (business software)

  • spokesperson Baan Company worldwide
  • member of the Leadership Team



Managing Director of Information for the Netherlands Ministry of Finance•

spokesperson for Ministers Wim Kok and Gerrit Zalm

member of Minister Staff

member of national forum for the introduction of the euro

chairman of communications forum for the introduction of the euro



Deputy director Information Ministry of Economic Affairs

  • spokesperson for Minister Rudolf de Korte, director CPB (Netherlands Bureau for

Economic Policy Analysis) Gerrit Zalm and Secretary-General Frans Rutten

  • spokesperson General Economic Politics
  • Introduction campaign internal market



Spokesperson National Budget Ministry of Finance



Netherlands Freedom of Information Act (‘WOB’) official for Ministry of

Finance, also Assistant to the Director of Information Hans Hillen



Personal assistant for member of the Dutch Lower House

  • commission Social Affairs with emphasis on ‘WOR’ (Works Councils Act) and

‘ARBO’ (health and safety services)

Boardmember of various organizations:


Past board position

  • Stichting Corporate Governance (Representation of Asset managers and Pension funds to listed companies)
  • Filmhuis Den Haag
  • Muziekcentrum van de Omroep
  • Werkveldcommissie Haagse Hogeschool
  • Lumen Filmproducties
  • Vice chairman board of Eumedion (62 institutional organizations over 1000 billionAssets under Management)
  • Communications committees of VNO-NCW (Dutch Employers Organization)

Florisson Communicatieadvies

Wanneer het er echt op aan komt.

When it really comes down to it.