Florisson Communications is Ronald Florisson’s firm specializing in corporate, financial and issue communications. The focus is on critical communications.

Communication of issues whose solution is essential for the continuity of the company or organization. Positive, for example, in the case of mergers or acquisitions, negative in the case of court cases or potential negative publicity.

Based on the modern network concept, customers are offered services that are tailor-made. Florisson Communications is powerful in strategic communication on complex issues, whether acute or not, in which multidisciplinary collaboration takes place with firms as accountants and law firms.

For whom we work we keep for ourselves. Florisson Communications works and has worked for pension funds, housing corporations, asset managers, power network managers, management consultants, listed companies and financial supervisors. For both organizations and for individuals.

Quick to work and direct productive

We work according to the common lawyer’s model. An hour’s invoice, without hidden costs and without a retainer. Because we are well known in the field of management and finance, there is hardly any time to work in and we are immediately productive. Do you have an issue or an imminent conflict or is there a crisis in the air? It is recommended not to wait too long and to contact us immediately. We work in complementarity to communications departments that are focused primarily on customer and employee communication.

Management and Governance Communications

We offer you all communication services for executives and supervisory board members

Governance issues

In many industries Florisson Communicatie is active in the area of governance issues, both in the private and the public and semi-public sector. This may involve the departure of management board members and other key figures in the organisation; a difference of opinion between management board members and supervisory board members, or issues involving the departure of management board members and other key figures in the organisation: issues with shareholders and listed funds. Topics that require careful manoeuvring in order to limit the impact on the continuity of the business as much as possible.

As a former board member of representatives for institutional parties in the field of governance, a broad range of experience is gained, supplemented by experience as a manager in the corporate communications discipline at a large asset manager, a bank and the Ministry of Finance. Because there are major interests at stake, this is not a subject for experimentation, but it is better to go for certainty and soundness in terms of content.

If desired, the team can be supplemented with experienced company secretaries, speakers at shareholders’ meetings or governance experts.


Litigation communications

Litigation PR is the pro-active representation of media relations and reputation policy in disputes between organizations, from the start to the settlement of disputes to lawsuits. In contrast to Anglo-Saxon countries, Litigation PR is a rather unknown phenomenon in the Netherlands. Litigation PR often calls for an approach that exceeds boundaries.

New Dutch legislation will make that more and more (international) disputes will be contested under Dutch law in the near future. Litigation PR supports the communication of companies and organizations, as well as their lawyers, in situations of dispute.

Florisson Communications works closely with specialists in the field of Litigation PR. If the dispute has an international dimension, Florisson works together with specialized agencies all over the world. These communication agencies have specialized in Litigation PR and have a broad experience in issues such as supervisors, environmental claims, labor disputes, patent and patent law, fraud and class actions, etc.

Issues with regulators

The publication of a sanction, whether or not intended, by a financial supervisor or a settlement with the Public Prosecutor’s Office often causes more damage than the sanction itself. The same applies to reporting on lost licenses or negative assessments of directors and supervisory board members. Personal damage can be very serious.

Too often, the focus is only on the legal aspects. Florisson Communications helps you to formulate your story specifically for every stakeholder. It is often better to do the story yourself, rather than the newspaper or your competitors. We help you to minimize the impact on your organization’s activities.

Hands-on communications in the field of governance and finance; for when it really comes down to it.

Financial communications

Press office

Pressoffice is aimed at organisations that occasionally attract the attention of the media, whether intentionally or unintentionally. However, not enough to have a permanent spokesperson on the job. It works as follows. On your website our name will be displayed with our mobile number and our email address. We ask you to be kept actively informed of important developments in the organisation. We are always easily accessible and answer journalists on your behalf; seven days a week.

You don’t pay a fixed fee, we only charge the time we spend answering the question. You get access to a large network of journalists and in the event of calamities you are assured of professional support. Pressoffice is ideal as a complement to internal communication departments that are often primarily focused on customers and employees. In order to ensure continuity, this service is offered as a team.

Public Affairs

Banks, insurers, asset managers and pension funds have had a hard time in Dutch public opinion and politics in recent years. Nevertheless, civil servants and politicians are open to direct contacts with individual companies. Because these activities have taken off in a rapid tempo, they have been placed in CAPITAL public affairs. The button below will take you to the website where you can read more.


M&A communications

A successful M&A requires accurate communication. Timely and wrong opinion-forming should be avoided as an obstacle to the deal. From the moment of the relieving press release it is important to get stakeholders on board. Employees, customers, regulators and shareholders will decide to join or not.

We gladly assist you in making a convincing story for employees, customers, regulators and shareholders. Because of our long experience we know the rules of the game and the language of your other advisors. We are happy to make sure that communications in your M&A team is well represented.

We are proud of what we have achieved for our customers, but we don’t talk about it. Even though we are years ahead. We have worked in the banking, pension, housing, healthcare, energy and agricultural sectors. In a personal meeting we would like to tell you about the nature of the work.

Florisson Communicatieadvies

Wanneer het er echt op aan komt.

When it really comes down to it.